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Certificate IV in Marketing and Communication

BSB40820 | RTO: 41178 | PROVIDER CODE: 03459G | CRICOS COURSE CODE: 104022G

Marketing in the Digital Age

Marketing and communications skills are fundamental to the success of any business and are in high demand from Australian employers.

The Lexis Training Certificate IV in Marketing and Communications will teach you how to connect with a target audience, create value and position products and services for commercial success. Graduates will able to pitch a marketing concept, deliver a cutting edge campaign and measure success.

Most of all, this is a qualification for the modern marketing workplace, with a strong emphasis on social media and digital marketing.


The Certificate IV in Marketing and Communications provides a comprehensive grounding in the fundamentals of marketing, with a strong emphasis on the skills required to excel in the digital age. With many companies transitioning from traditional marketing techniques into a focus on social media and web-based activities, these skills are in very high demand by employers.

Learning Outcomes

1. Develop marketing and communication skills
2. Apply solutions to a defined range of unpredictable problems
3. Analyse and evaluate information from a variety of sources
4. Develop effective Social Media strategies

Intake dates

2021: 1 Mar, 5 Apr, 17 May, 21 Jun, 2 Aug, 6 Sep, 18 Oct, 22 Nov
2022: 17 Jan, 21 Feb, 4 Apr, 9 May, 20 Jun, 25 Jul, 5 Sep, 10 Oct, 21 Nov
2023: 16 Jan, 27 Feb, 3 Apr, 15 May, 19 Jun, 31 Jul, 4 Sep, 16 Oct, 20 Nov

Course Duration

68 weeks

Campus Locations

Noosa, Perth, Brisbane, Byron Bay, Sunshine Coast, Sydney

Course Delivery

A minimum of 20 hours per week. 2 days a week face to face, 1 day consolidated learning, 1 day independent self study

Course Structure

  • Tuition: 48 weeks
  • Holiday: 8 weeks
  • Consolidation: 12 weeks

Sample study plan

Entry Requirements

Completion of an Australian Year 10 Certificate or equivalent & minimum IELTS overall score of 5.0 with a minimum 5.0 in writing or evidence of intermediate English level.

Tuition Fee

AUD $6,600

How can I pay?

1. Upfront payment via Credit Card, cheque or overseas bank account transfer
2. Payment instalments through Lexis payment plans

Payment Plan

- Onshore students
  • COE Deposit: $250
  • Week 1: $750
  • Monthly payments: $500
- Offshore students
  • COE Deposit: $1,000
  • Week 1: $500
  • Monthly payments: $500

Package Specials

Combine Your Courses And Save*
  • Book 2 courses and get the 2nd course 10% off
  • Book 3 courses and get the 3rd course 15% off
  • Book 4 courses and get the 4th course 20% off

*Deduction calculated on the final payment of final course

Course Content

The Certificate IV in Marketing and Communications is completed over a 66 week period and includes 12 units of competency, made up of 6 core units and 6 elective units. Participants will have the opportunity to increase their skills in all aspects of marketing fundamentals, with a strong focus on digital and social media marketing.
This qualification will also provide participants with the training needed to apply integrated technical and theoretical concepts in a broad range of skilled working situations.


Written Questions, Projects, Presentations & Case Studies.


6 Core Units

  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents

6 Elective Units

  • BSBMKG437 Create and optimise digital media
  • BSBMKG442 Conduct e-marketing communications
  • SIRXECM002 Prepare digital content
  • SIRXMKT006 Develop a social media strategy
  • BSBTWK401 Build and maintain business relationships
  • BSBOPS404 Implement customer service strategies

Career outcomes

Employment Prospects

  • Marketing Officer
  • Social Media Marketing Specialist
  • Digital Marketing Officer

  • Public Relations Officer
  • Marketing Research Officer
  • Marketing Coordinator


Weekly Pay


Full-Time Share

Very strong

Future Growth



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